How to Get Leads

How do you get leads for your business? Do you buy leads or create your own?

Some have had great success from buying leads and have gone on to build  magnificent organisations.

If you're just starting out, buying leads can be expensive particularly if you're on a budget.

When I started my business, I determined not to ask my family and friends to buy my products or join my business. If they bought or joined me, it had to be because they chose to and not because they felt obligated.

Therefore, I had to find leads from somewhere. The only option left was starting with the cold market. I didn't know how or where to find this "cold market".

A good friend recommended, Christie Northrup's Where to Find Customers When You Run Out of Family and Friends: The Lemon Aid Lead Alphabet.  I must admit that buying this book is one of the best business decisions that I have made. Christie literally takes you by the hand and shows you what to do. When I finished reading this book, I started applying the  information and the results have been tremendous.

The book was easy to read and has about 200 pages. It's written in a style that allows you read the chapters individually.  Each chapter has a letter of the Alphabet from A to Z. Therefore, if you want to learn about getting leads when you're in an elevator, all you need to do is jump right to chapter E and read all about it.

After reading this book,  you'll stop being "mad" at your family and friends for not "helping you out". Remember you need to apply what you read to your business to see results.

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